If you’re applying to design jobs and hearing nothing back, you’re not doing anything wrong. You’re just competing where everyone else is looking.
Many design roles are filled before they ever appear online or never get posted at all. This is what people mean when they talk about the hidden job market.
How designers can access it.
The challenge with job boards (especially remote ones)
Remote design roles are attractive for their flexibility, freedom, and access to great companies. But there’s a trade-off.
When a job is fully remote, it’s open to:
• Every designer in the country
• Sometimes every designer in the world
That means sometimes thousands of applicants. Even strong designers get lost in that noise.
This doesn’t mean remote jobs are bad. It means they’re harder to win by applying alone.
The overlooked advantage of local roles
In-person and hybrid roles can provide great opportunities. Many designers skip them entirely. But that’s exactly why they’re powerful.
When you focus on:
• Your city
• Nearby cities
• A reasonable commuting distance
You’re suddenly competing with a much smaller pool of designers.
This is exactly what happened to a designer I was working with recently. She applied to roles that were close to where she lived, found a design studio that was hiring for an in-person UX position, she applied, interviewed and was hired.
Proximity is an advantage, not a limitation.
Most companies don’t hire the way you think
Companies don’t always start by posting a job.
Often, it goes like this:
• A team gets busier
• A manager realizes they need help
• Someone says, “Do we know any good designers?”
If a name comes up, that role might never hit a job board.
This is where opportunity lives before the posting.
How to find roles before they’re posted
Instead of only searching job boards, try this:
1. Make a short list of companies
• Local companies and startups
• Agencies in your area
• In-house teams you admire
Even if they’re not hiring right now.
2. Watch for signals
• New product launches
• Funding announcements
• Team growth on LinkedIn
These often come right before hiring.
3. Reach out, start a conversation
A simple message works:
“I really admire the work your team is doing. I’m a designer in the area and would love to stay on your radar if opportunities open up.”
That’s it. Keep it simple.
Be ready when opportunity shows up
That means you should keep:
• Your portfolio updated
• A short intro ready
• Be clear on the kind of role you want
The designers who find roles faster?
They show up early.
They build relationships.
They look where others aren’t.
That’s your unfair advantage.
Thanks for reading, see you next week!
Anthony Faria
the Designer's Roadmap
Helping designers navigate the path to success
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